Kirsi Soini has been appointed as a new Director of Business Operations for INTO Concept

Kirsi Soini was appointed as INTO Concept’s new Director of Business Operations on August 16th, 2021. Kirsi has been working at INTO Concept since January 2019 successfully creating partnerships with global distributors.

“Kirsi has taken INTO Concept’s international sales forward with her customer-oriented and goal-oriented attitude. She has great evidence of continuous growth and improved profitability in the internationally operating environment,” says Jari Inkinen, CEO of INTO Concept Oy, and continues,“ Kirsi is well acquainted with the company, its operating methods and operational goals”.

“The atmosphere of INTO Concept is fresh and development-oriented. INTO offers challenges and opportunities. It is nice to continue in the new position in an organization with a good and encouraging atmosphere,” says Kirsi Soini, INTO Concept’s new Director of Business Operations.

“The competitive situation in Scandinavia is tough. In addition, the corona situation has been challenging in many ways, but for us, this situation has also been an opportunity to create safe work environments with our furniture concept. INTO Concept wants to expand internationally and will focus on it in the coming years. Good customer experience is the cornerstone of our operations,” says Kirsi.

INTO Concept Oy is a Finnish family company specializing in furniture and space solutions. Our mission is to be a pioneer in the sustainable development of the industry by offering modular POD space solutions and timeless furniture. Our INTO the Nordic Silence furniture concept has been created to improve disturbances in various open spaces due to the lack of support spaces. Our POD rooms can reduce the environmental load generated during the building process and create more versatile and flexible spaces.